Case studies

Quiet work. Loud results.

A small selection of what happens when a Nigerian SME stops being invisible online. Real before/after scores. Real numbers. Real businesses (names lightly anonymised where requested).

Short-let · Lagos · Lekki Phase 1

A boutique short-let went from page 4 of Google to fully booked in 90 days.

The owner had a beautiful 3-bed apartment, great photos on Instagram, and zero direct bookings. We rebuilt the site, claimed and optimised the Google Business Profile, and ran a 12-week SEO sprint.

Before

38^/100

Page 4 on "short-let lekki"
No Google Business listing
Mobile load: 6.2s
~2 enquiries / week

→

After

86^/100

Top 3 on 4 local terms
Verified Google profile · 47 reviews
Mobile load: 1.8s
~22 enquiries / week

Law firm · Abuja · Maitama

A mid-sized law firm finally has a website partners aren't embarrassed to share.

10 partners, 22 lawyers, and a 2014-era website that loaded slowly and showed broken images. We rebuilt it as a credibility-first brochure with practice-area depth and partner profiles. No tricks — just a serious site for serious people.

Before

44^/100

Site looked '10 years old' per partners
Broken image carousel
No partner bios
0 enquiries from web in 12 mos

→

After

82^/100

Refreshed brand & structure
Full partner directory + practice areas
PDF resource library
9 enquiries in first month live

Secondary school · Port Harcourt

A private school doubled parent enquiries the term we fixed their Google profile.

The website was fine. The Google Business Profile was the problem — duplicate listings, wrong phone number, no posts since 2021, and a 2.8-star rating from old, unanswered reviews. We cleaned house.

Before

51^/100

3 duplicate Google listings
2.8★ from 19 reviews (no responses)
Wrong phone number visible
~12 enquiries / term

→

After

79^/100

Single verified profile
4.6★ from 41 reviews
Weekly posts + Q&A seeded
~28 enquiries / term

Logistics startup · Lagos

A delivery startup ditched their bloated theme for a custom site that loads in under 2 seconds.

Their Shopify-derived theme had 47 plugins and a 9.2-second load time on 4G. We built a custom, lightweight site with WhatsApp ordering, tracking by phone, and a homepage that loads before you blink.

Before

41^/100

9.2s mobile load on 4G
Bounce rate: 78%
Plugin licences: ₦240k/year
WhatsApp not linked

→

After

88^/100

1.6s mobile load on 4G
Bounce rate: 31%
Plugin licences: ₦0/year
Click-to-WhatsApp on every page

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